Memphis is struggling, our challenges are daunting, and maybe, just maybe, we should acknowledge those facts in making a pitch for the 25-34 year-old college-educated talent that we need to compete in today’s economy.
It’s a compelling offer that we have to make. A sizable number of this demographic are not only looking for jobs but for ways that they can do something meaningful and that they can contribute substantively to make the world better. It’s hard to think of a community that would more appreciate their contributions or need them more than ours
There are impressive programs already under way in Memphis that are speaking to the desire of this generation to find fulfillment and there are program creating roots that anchor young leaders to our community. There is the outstanding Summer Experience of the New Memphis Institute, faith-based programs that seem to be sprouting on every corner, and secular programs hammering home the message that these highly coveted workers can find special meaning here.
Here’s the thing: we now need our elected officials and our economic development officials to move this message from below the radar and plant it firmly in the center of our talent strategies.
Special Gift
It was the opportunity to do something special that attracted thousands to rebuild New Orleans. Yes, there was a natural disaster but more than that, New Orleans was open and honest about how much they needed these people to help them reinvent a city. In support of this call for help, New Orleans was intentional in setting up special programs that rewarded good ideas with small grants, that responded to the priorities of “young professionals,” and that integrated them into civic affairs in direct ways.
But it need not require a natural disaster for Memphis to do the same. We can do it by getting deadly serious about talent strategies and by responding to a large part of this generation’s interest in having lives of purpose. After all, the fact is that they can choose to live in San Francisco and after 30 years, if they are involved and determined, they can move the needle from 9.77 to 9.78. Here, there is opportunity plug and play, and in so doing, to move the needle significantly and at a much younger age.
It is what Commercial Appeal columnist Geoff Calkins, in a presentation to Leadership Memphis several years ago, called “Memphis’s special gift.” “Sometimes in the midst of the drumbeat of fear and negativism here, I have to stop and remind myself what I love about Memphis: the opportunity is there for all of us to shape Memphis,” he said. “Every one of us can make a difference. It’s not that we have an obligation. It’s a gift. It’s an opportunity that doesn’t exist in other places. You can easily get involved in what gives your life purpose and meaning.”
We thought of his comments last week as we listened to young leaders talk about their involvement in Memphis. They are working in meaningful ways on school reform, neighborhood revitalization, poverty, and more. They talked about their friends living in cities at the top of the most high-performing, most livable cities. Essentially, their friends are spectators because it is difficult to find their places or to access opportunities to get involved.
Walking the Walk
And yet, despite this special gift, we can’t be Pollyannish about Memphis. As the comments to our recent post, Memphis: Losing Ground in the Race for Talent, attest, the risk to young leaders here who want to make a difference and who have new ideas and fresh eyes for our problems is that Memphis tends to grind them down because those in power are loathe to share it (much less give it up) and our leaders tend to talk the talk about talent but at the end of the day, they rarely walk the walk.
There’s so much to be done. It’s time to create a venture fund in Memphis for social entrepreneurs. As John Kirkscey persuasively described it, a social venture fund “would open up a pool of entrepreneurs and attract the best and brightest who want to be part of creating a real, authentic, creative city rather than going into investment banking.” It’s about the same risk/reward ratio that business entrepreneurs use, because “altruism isn’t enough to keep people here if they can’t earn a living. Each time someone reaches a milestone, money could kick in,” he said.
“Seed funds just need to be a small amount that allows people to live while proving that they can reach the first goal post. If they don’t make it, there is no more money. If they do, they get funds so they can move to the second goal post, and if they reach it, then there is more. There is no money without progress and success. People doing socially beneficial things should get paid for their work. Otherwise, we have perverted the incentive system and it does not reward people who want to create a good society. Creative people, artists, and entrepreneurs all take risks, and together, we can make Memphis the Petri dish for creativity. Now, many people feel like they are hacking through the jungle with a machete trying to find the way to a real, authentic city.”
It’s a compelling idea, and there is much more than we can do, but we begin by talking – and listening – to the 25-34 year-olds that are pivotal to our future success. We tend to talk at them. We tend to sell them the answers that we’ve predetermined. We tend to plug them into programs that were developed without their input.
Talk to the Right People
We are doing many things right but we need to step up our work and broaden our programs. We need to speak out against cuts in higher education funding that are decimating Tennessee universities, but have particularly devastating implications here at University of Memphis. We need to convince the Haslam Administration that basing funding only on completion rates is shortsighted in a city where poverty creates many more obstacles for our students than the students at Roane State Community College.
But, most of all, we need to ask members of our target group what we should do to keep them and recruit them. We need a serious, comprehensive survey of talented workers who live here and see what creates the roots that keep them here; we need to talk to people who are here but are thinking about leaving to find out why; we need to survey and poll talent that has left Memphis to find out what it would take to get them to move back, and then we should interview and poll 25-34 year-old workers in other cities like Nashville and Atlanta to find out why they didn’t consider Memphis and what it would have taken for them to do so.
If we want to get serious about improving our record on talent, we have to get serious about understanding what this group thinks and wants. Then we have to do something big and bold to create excitement in a demonstration project that tells these workers, who can live and work anywhere, that Memphis today is not the same one they have heard and read about.
Enlightened Self-Interest
We also have to celebrate their ideas and create pathways for them so they can have the kind of impact that proves to them that they do matter and that they can shape Memphis in their image. It’s easy to feel overwhelmed by our community’s challenges and undervalued as sources of change. But the most exciting things happening in Memphis today aren’t coming top-down from leaders of government, the official power structure, or high-profile civic groups.
Rather, the best reasons to be excited about Memphis are the number of grassroots and neighborhood programs begun by people who care about their city and are determined that it can be better.
Our challenge now is to magnify and amplify them – not just to attract and retain talent, but more to the point, to improve Memphis itself.
“But, most of all, we need to ask members of our target group what we should do to keep them and recruit them.”
Downtown is the neighborhood of choice for Young Professionals to get together after work. The new parking meters going in downtown will start charging for nights and weekends. This is a terrible idea and will only push YPs out to other areas. Restaurants and entertainment are available everywhere, not just downtown. Please reconsider this very unwise decision.
“But, most of all, we need to ask members of our target group what we should do to keep them and recruit them.”
Downtown is the neighborhood of choice for Young Professionals to get together after work. The new parking meters going in downtown will start charging for nights and weekends. This is a terrible idea and will only push YPs out to other areas. Restaurants and entertainment are available everywhere, not just downtown. Please reconsider this very unwise decision.
Great point about the parking meters. Law of unintended consequences. We’ll pass your comments on to Paul Morris at Downtown Memphis Commission.
Mila: It just occurred to us that you can pass the word along quite well yourself as a member of one of its boards. Please tell Paul that a lot of us say amen to your comment about parking meters.
Those young professionals I have talked to who live elsewhere have told me that “Nothing in the world would ever induce me to return to Memphis.” They have said that in addition to the better opportunities, better pay and better overall life enjoyment that they enjoy where they moved to, that they are so glad to be away from Memphis’ constant obsession with race and skin color. Until these issues are confronted and resolved, Memphis’ chances of retaining young professionals or recruiting others from out of town are very slim.
There are a lot of YPs – but a lot of us have small children and a lot of us live outside the city limits. I bet a lot more YPs would live in downtown and midtown (and support organizations like art park and live from memphis) if the neighborhoods were safer. I’ve had my car broken into twice in the Starbucks parking lot on Union… In broad daylight… Across the street from a police station. Also, Downtown/midtown is great for singles or couples without children who can afford to shop at Misa Cordelia’s or City Grocery (and pay $15 for a box if cereal, a gallon of milk and a loaf of bread… Not exaggerating)… But if you have to buy baby formula or feed a family, you have to either go out east or brave the crowds/crime at the Union or Poplar/Cleveland Krogers. So, most of us end up moving to Olive Branch or Collierville for the family amenities/schools/safe neighborhoods and then we get disconnected from downtown.
Great comment 29 y/o female….I have spoken to several YP’s that currently live in Cordova and don’t want to move downtown because they have kids and feel downtown doesn’t offer the family amenities. Now, the YP’s(transplants) I know that live out east that don’t have kids are definitely considering a move to downtown because they feel its the “closest” thing to at least “feeling” as if you’re in a city.
But mainly, a lot of YP’s (transplants) complain that our downtown overall is just to derelict, doesn’t give the feel of being in a bustling city, lacks skyline appeal,& doesn’t have a tighter grasp on controlling the riff-raff that roams the streets of downtown(not just panhandlers). They enjoy Main Street but feel it isn’t “built up” enough.
I think Midtown gets a bad rap for families. There are challenges, but it’s getting better. For example, more neighborhood families are sending their children to Cooper-Young’s Peabody Elementary School. I think it takes more people making this kind of stand to help build up neighborhoods and make them more attractive to others.
The key thing for my wife and I are the schools. We are recently married and we want to be able to send our students to the neighborhood school. The fact that there are so few quality schools in the city makes it incredibly difficult for us to imagine staying here long term. We would love to live in Memphis itself if the education system were improved dramatically, but given the most recent budget proposal by the school board I’m not holding my breath…
Great points all, but this is not about attracting YP’s that already live in the area to the city itself. In the end, municipalities are little more than lines drawn on maps. This is about a city- meaning the entire metropolitan area- that retains and attracts educated and talented individuals. The concerning trend is not necessarily the exodus to Collierville and Olive Branch, it is the fact that most of these individuals are either leaving the region entirely or never consider this area in the first place. The point at which Memphis- meaning the municipality- enters the conversation occurs when one considers that demographic information and countless studies indicate that these individuals prefer an urban lifestyle. Such a lifestyle is only possible in certain pockets and neighborhoods that happen to be within the Memphis city limits.
Urbanut – Awesome point about geographic lines. Mayor Luttrell really *gets* the importance of talent, and I think has done a great job of promoting the county as a place where anyone (single / married / family / etc) can find their niche. Even though the county isn’t yet able to directly invest in programs around talent, Mayor Luttrell has created a Mayor’s Young Professionals Council to share these kinds of thoughts with him and, develop ideas on how to make the entire county a welcoming and supportive place for YPs of all types.
All of the issues mentioned above – crime, education, neighborhood vibrancy – this is the kind of information we need to be gathering and, more importantly, acting on. To all of you who read this blog, please continue to share your thoughts, ideas, and dreams for our community. We need all the help we can get!
Something the city of Memphis could work on in attracting young professionals is tolerance, especially towards gay people. That’s something which could be changed on the city level through hiring practices and the like. It’s one area where we could be ahead of Nashville and some other southern towns.
Great read with many solid points!
Andy, I agree we must create a more tolerant environment for people of different races, nationalities, religions and sexual orientation. I think a huge part of the problem is that Memphis is still seen as a place with lots of racial tension. Few people of any race will want to move to a city that only makes national news for race-related issues like the park debate.
Unfortunately, Nashville is already ahead us at creating a more tolerant environment for gay people too. East Nashville and their Midtown area are really progressive. The mayor there really supports gay rights and they were the first city in the state to add sexual orientation & gender identity discrimination clauses. We were third behind Knoxville. *facepalm*
@Jayen6 ….If you are living in any qualty,decent neighborhood in Memphis, 9 times out of 10, the neighborhood school is also just as decent or better.
However, if you live in a struggling neighborhood, full of blight, trashy, unkept, then 9 times of the 10 the neighborhood school is also struggling
So basically, in YP who moves to Memphis(or any major city) and chooses to live in a decent area, you will be OK. I doubt to many YP’s are treking to Memphis and selecting Orange Mound, North Memphis and Westwood as their “neighborhoods of choice”…On the flip side, I’m sure most YP’s will try to live in East Memphis, Cordova, Gtown, Downtown, Midtown or just about anywhere close to the West-East Poplar Ave corridor.
Urbanut nailed it, it is’t just the ‘city’ of Memphis that is failing, it’s the REGION of Memphis, including the suburban areas that is failing. No matter how great the suburban politicians think their communities are, they aren’t attracting people from other metro areas, they’re losing people to other metro areas. NOt one of the area suburbs can hold a candle to the ones around Nashville.
One of the saddest misconceptions continously being conveyed by native Memphians is that there are no quality public schools in Memphis. There are some quality neighborhood-based public schools with some very nice low cost housing within walking distance of the schools. Our kids have both been going to Snowden since kindergarten for the past 6 years and have been very pleased with the level of education that they have been receiving. We are really shooting ourselves in the feet as a City as long as outsiders moving into the area are misinformed by those who measure educational quality by the socio-economic backgrounds of the students.
The last post was mine.
Aaron S.