Kip Bergstrom, former executive director of the Rhode Island Economic Policy Council and now head of Stamford, Connecticut, Urban Redevelopment Commission, is one of the smartest people we know, and always bears listening to.
But his words resonate especially in today’s politically charged environment.
“Leadership is about telling stories,” he said. We were reminded of his advice in light of our posts about great mayors, because in his former job, Mr. Bergstrom worked with one of them, Providence Mayor David Cicilline.
Turn-around
In recent years, Providence has made impressive strides in turning around, reducing crime, reforming government, using technology to track public services and more. The Rhode Island Economic Policy Council helped set the agenda for the city because it was an honest broker of economic development data and as a think tank identifying emerging trends affecting Providence.
“We tell stories using data,” said Mr. Bergstrom, who has an uncanny ability to find just the right data to modulate economic strategy. “The right kind of story at the right time can make organizations – and cities – vulnerable to new ideas. Story telling is one of the best ways to change a city.”
He once said that he concentrates on three priorities: 1) improving the business climate, 2) enhancing quality of place, and 3) increasing innovation.
Play To Win
But he acknowledges that every city should be working on these same priorities. “But, these days too many cities play not to lose, rather than playing to win,” he said. “It’s about figuring out what we need to play and then we figure out what we need to do to win.”
Cities need to take a Wayne Gretzky approach to its economic growth. He said when the ice hockey legend was asked the secret to his success, his answer was, “‘Some skate to where the puck is. I skate to where the puck will be.’ Cities that succeed are skating to where the puck is, and today, that means they are creating an ethos of innovation.”
Like Memphis, Providence faced challenges with the performance of its public schools. “In K-12, schools are doing exactly what they were designed to do – creating an industrial workforce. The only problem: there is no industrial economy, but we’re still educating graduates for jobs that don’t exist any more.”
Innovate Or Die
That’s why the mantra for cities today is “innovate or face precipitous decline.” He said that Memphis Bioworks Foundation’s success in marrying medical devices with logistics is a well-known national model of innovation and a lesson in the importance of a city identifying its unique niche.
“Cities that have innovation-ready workers will succeed,” Mr. Bergstrom said. “The end game is for our workers to develop skills so they can offload rules work to free up pattern recognition skills.”
In advice particularly relevant to Memphis, he said that the frontline workers on which the service economy is built must be the focus of innovation strategies. “After all, they are delivering the experience for our customers,” he said.
Immigrants
Because growth of the national economy is being driven by immigration, he said that “the first city to figure out the ways to turn immigrants into knowledge workers wins the game. Is there any reason this shouldn’t be Memphis?”
Another issue of importance is regionalism, because regional answers are needed for the toughest problems facing urban areas. However, he cautions that regionalism is not the magic cure for all that ails cities.
“The beginning of regionalism is not the end of rivalry,” he said. “Rivalry can be good for a region. Regions gain consciousness from outside in. In other words, Boston will not ‘get’ the region first. Providence will.”
Questions
So, if the theme of Mr. Bergstrom’s message is that leaders tell stories and innovation is the key to whether cities succeed, it leaves us with some deafening questions:
Why are our stories so often about personality-driven politics and racial conflict?
Who is best able to tell the kinds of story that can inspire Memphians and promise the best hope of success for Memphis?
Who understands and is prepared to lead a city of innovation as its mayor?